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We’re a creative marketing and branding agency in Istanbul and London, working with startups and established companies to make them stand out with style and purpose.
From logo design to full brand strategy, we create visual identities and brand stories that connect with people—and stay with them.
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Our mission is to elevate your brand by blending strategic insight with creative excellence. Through innovative design, authentic storytelling, and a robust digital presence, we turn your vision into a memorable brand experience
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At our core, we believe in listening – to you, your team, and your customers – to deliver the best results for your brand. Our services include marketing strategy, website design, brand development, branding photography, content creation, and social media strategy and management.
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Ready to elevate your brand? Let's collaborate to create a distinctive identity that stands out. Contact us today to begin your transformation.
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Smart. Memorable. Beautifully crafted.
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Our Services
Under Construction 212 is a leading hospitality marketing and hotel consultancy company specializing in hotel pre-opening services, branding, and strategic marketing management.
Recognized as one of the most innovative firms in the field, Under Construction 212 supports hotel chains and independent properties in building strong, profitable, and sustainable brands.
Our comprehensive services include:
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Hotel Pre-Opening Management – full marketing setup, launch planning, marketing staff training, and market entry strategies.
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Brand Development & Identity – from logo design to complete corporate identity systems, ensuring consistency across all touchpoints.
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Architectural Photography & Videography – high-quality visual storytelling to highlight each property’s unique design and atmosphere.
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Strategic Marketing Consultancy – tailored growth strategies for hotel chains, boutique hotels, and resorts seeking stronger positioning in global markets.
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Social Media Strategy & Management - enhancing your online presence and engagement.
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Content Creation & Copywriting - developing engaging content across platforms.
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At Under Construction 212, we believe that opening a hotel is more than just launching a property — it is about creating a lasting brand experience. With expertise in hospitality branding, digital marketing, and pre-opening project management, we deliver measurable results that help hotels stand out in competitive markets.
If you are planning a new hotel opening in Europe, the UK, or worldwide, Under Construction 212 is your trusted partner for success.
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